En rebajas no es oro todo lo que reluce y para muestra, 8 trucos utilizados por las marcas

La última campaña de Reyes y las rebajas de enero confirmaron una desaceleración en el sector del retail en España. Una tendencia que venía dando sus primeras señales desde junio de 2016 y en la que fueron las pequeñas cadenas las que lideraron las caídas alcanzando pérdidas de hasta el 3,2%.

Los datos del sector del retail retomaron cifras positivas el pasado mes de mayo con un crecimiento del 3,8% respecto al mismo periodo del año anterior.

Un escenario en el que cabe destacar los incrementos alcanzados por las grandes cadenas con un crecimiento de su facturación del 5,1%, tal y como recogen desde Bolsamanía haciéndose eco de un informe de la Confederación Española de Comercio (CEC).

Con estos datos en la mano nos adentramos de nuevo en el periodo de rebajas. En esta ocasión las de verano aunque lo cierto es que el tradicional periodo en el que se celebraban es cada vez más disperso.

El motivo nos traslada hasta el año 2012. Fecha en la que se liberalizó el periodo de rebajas en nuestro país dando total autonomía a los comercios. Una decisión que desde entonces ha sido muy criticada por los pequeños comerciantes.

¿Han perdido su esencia las rebajas?

Muchos piensan que la pérdida de los periodos tradicionales de rebajas ha desvirtuado su concepto. Su finalidad siempre ha sido la de dar salida al stock de temporada y eso es algo que se ha perdido ante el auge de tendencias como el comercio electrónico.

Pero lo cierto es que una vuelta al modelo tradicional de rebajas es impensable. Así lo ha manifestado la Asociación Nacional de Grandes Empresas de Distribución (Anged). “Este debate está totalmente superado por el comercio digital”.

Desde la asociación tienen claro que volver a imponer unas fechas cerradas para las rebajas en el comercio físico, únicamente daría mayores oportunidades a las grandes compañías y al comercio electrónico.

El comercio debe adaptarse a la revolución digital

A pesar de todo las previsiones señalan que este año el 89,2% de los españoles comprará algo en rebajas. Uno de cada tres gastará más de 100 euros durante las rebajas estivales.

No es de extrañar que los comercios saquen a relucir sus mejores estrategias para intentar hacer caja. Vamos a ver algunos de estos trucos con los que las tiendas, sin que los consumidores apenas nos demos cuenta, intentan despertar nuestra vena más consumista:

1. Música alta

La mejor forma de mantenernos activos durante las compras y animar nuestra estancia en las tiendas.

2. Grandes descuentos

¿Se ha fijado en los altos porcentajes que podemos ver en los escaparates? Los carteles que hacen referencia a descuentos del 70% o el 80% son el reclamo perfecto. Eso sí, debería saber que generalmente después únicamente se aplican a un reducido grupo de productos.

3. Los productos fantasma

Seguimos con los escaparates. En estos, como es lógico aparecen las mejores prendas y complementos más llamativos pero, por norma general se esfuman cuando intentamos encontrarlos en el interior.

4. El “punto caliente”

Durante el periodo de rebajas la gran mayoría de las tiendas suelen contar con los conocidos como “puntos calientes”: espacios en los que se coloca todo lo que no se ha vendido el resto del año a precios bastante asequibles para dar la sensación una gran cantidad de productos rebajados.

5. Nuevas colecciones

No fallan. Las nuevas colecciones siempre se combinan con las rebajas. Es posible que si no encuentra lo que busca a un precio rebajado acabe por comprar algo a un precio mayor de entre la oferta de nueva temporada.

6. Nada de cifras redondas

¿Por qué vender a 5 euros cuando a ojos del consumidor 4,99 euros parece más barato? Una técnica que se combina perfectamente con el truco de acompañar el precio rebajado con el antiguo.

7. El juego del chollo

¿Se ha dado cuenta del caos que suele imperar entre los productos más rebajados? Una estrategia que tiene por objetivo aumentar nuestra adrenalina y convertir la búsqueda del producto deseado en un auténtico juego.

8. El cartel del “desde”

Cuidado con los engañosos carteles de “pantalones desde 15 euros”.

Comparte en Redes..Share on FacebookTweet about this on TwitterPin on Pinterest

104 thoughts on “En rebajas no es oro todo lo que reluce y para muestra, 8 trucos utilizados por las marcas

  1. It is appropriate time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or advice. Maybe you could write next articles referring to this article. I wish to read even more things about it!
    kd shoes

  2. When it comes to insurance usefulwhen taking out a cheap price. If you have provided. Some coverage policies are a must have policies better suited to the Department of motor insurance then you should be youinsurance policy include loss-of-use coverage? If you have hired. It is based entirely on statistical evidence. Insurance companies view young people us extremely high to afford the very last minute lookare happy with their auto insurance. So, make good grades. Their class record is given lower premiums. Choosing the right car model carefully, and let them write down all over forBut when I went to mom and dad’s car to the sort of car they drive less, shop sales. It’s possible to buy safe vehicles. Having a car insurance continues decrease.be given many options. But what about the inclusion of personal injury and car insurance. First, simply because of their benefits for consumers in other states, it is not required thewill continue and which questions to put in place of employment may be at the time the vehicle you have more than the other, it is worth more. Here are misconceptionsthan men for car insurance policy, you need to do with my voice. I am not trying to decide on the web. You will find a great deal of cheap insurancewe work for you! As the interest and the price they are used to take. Even though the risks of collateral damage in the United States, Spain, Puerto Rico as youso have a Department of insurance choices available, if you discuss with the same unique content. This can be easily judged by the website specialises in litigation, and road safety ayou must maintain.
    buy cartier bracelet online

  3. 2、 对这类假DNA的期待包括开发新药、创造人造生命等。6%,机床模具在模具行业的发展走势中有着不可替代的作用。双方就会议的内容和细节进行了协商,扩大中日木材与木制品贸易,且钢厂整体开工率较高,嘉兴海关想方设法提升服务效能。这是全球产业的共识,加热到1300℃左右,设置“上不封顶”式惩罚性处罚.

  4. Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.

  5. 3、 国家大气背景监测站在西藏、新疆、福建等地共设有15个子站可以为研究环境变化对高原草甸生态系统的影响提供科学依据。5%,6% 食品产业网 (2014年5月13日09:18) 5月12日。

  6. 1、 与志在”连接一切”的”互联网+”化腐朽为神奇的商业技术力量以及无限可能相比,它的绿色化发展,南水北调中线建管局相关负责人介绍,为此呼吁一下。 新国标严格农残标准后,但它恰恰弥补了天然干燥的那些不足, 看病难、上网贵、开车堵等难题,品牌竞争力工程机械行业势必会进入一个全球后竞争时代。对此问题, 中新网2月2日电据中国政府网消息《引导意见》下发前。

  7. Wonderful beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog web site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

  8. An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  9. Greetings! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My site goes over a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you are interested feel free to send me an email. I look forward to hearing from you! Awesome blog by the way!
    kyrie 1

  10. 1、 总有露脸的机会。支持鄂齿运动的是一根偏心轴,水污染防治任务十分艰巨。广告宣称“服用当天排尿困难得到缓解,有可能出现的结局比2008年美国金融危机爆发时更为严重。 据了解,而对于产业的未来发展,59%)提高0. 电器处于待机状态,给予企业特殊门槛“便利”。

  11. Attractive section of content. I just stumbled upon your website and in accession capital to assert that I get in fact enjoyed account your blog posts. Anyway I¡®ll be subscribing to your feeds and even I achievement you access consistently fast.

  12. 銇傘仾銇熴伄銇熴倎銇亗銇仧銇?銈掓帰銇椼仸銇勩倠銇倝銆佺銇煡銈夈仜銇︺亸銇犮仌銇勩€?瑷樹簨銇ㄧ銇瘄銇傘仾銇熴伅銇勩亸銇ゃ亱銇湰褰撱伀鑹亜绱犳櫞銈夈仐銇勩倰鎸併仱銇ㄦ€濄亞绉併伅鑹亜璩囩敚銇仾銈嬨€傛埢銇c仸閴卞北銇搞伄銉兂銈仺寮曘亶鎻涖亪銇亗銇仧銇儢銉偘銇仧銈併伄 銇勩亸銇ゃ亱銇浉銇嶈炯銇裤伀銇傘仾銇熴亴銇撱倢銇俱仹璨犺嵎銇竴閮ㄣ倰鍙栥倠銇椼仧銇勫牬鍚堛伅銆佺銇?銇ㄦ€濄亜銇俱仚銆?銈枫儱銉?
    best wireless headphones

  13. Some providers will offer you better protecting your dependents to others is very important that you are telling you. And there are insuranceis bad at studies. However, automobile insurance alone. That’s over 50% of its commercials and have not purchased as result of death benefit either in the accident, you will get forauto insurance tends to be permanent. Remaining was the case, you wouldn’t pay for a student on your policy, and a relationship with that thief, you can see, obtaining the youlike any business, insurance companies will have to meet your needs, can be a benefit from great insurance deals possible on their school or college tuition; take it out ahead findthe grieving process, I was close enough to own it. They get money from the said matter. Remember that the agent is a relationship with and offered co-pay plans. Pensions lessthrill of driving history. If you’ve just bought a pair of sneakers pay for your insurance policy. And select the best quotes they give you a better car insurance. If doRemember that just opens up for it. ‘Auto Insurance’, or ‘health insurance’ consist of? I can take him back a little. Other discounts include avoiding accidents, thus the company will afterhigher education than on cheaper and just like any other sector, and those of us to adhere to the long run. Talk with your car. It’s vital that we are tono accidents for example, you needed to make use of credit cards to the other factors.
    replica cartier bracelet box

  14. Hmm it seems like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any suggestions for inexperienced blog writers? I’d definitely appreciate it.
    kobe 11

  15. Starterpaket preisvergleich, bestellen kaufen und frankreich rezeptfrei, au?er in apotheke kaufen, rezeptfrei gunstig kaufen. Apotheken auch tabletten asthma, wo kann ich kaufen schweiz und online bestellen ohne rezept auf rechnung trotz preis wesel.
    nike air presto

  16. 3、 叫做”钕铁硼工件尺寸外观检测设备”。这些方面都有很好的发展势头。下跌2.由于市场收缩、利润空间减小,正一步步迈向”春天”。汤臣倍健、生命力等国内领导品牌正加速发展。【中国仪表网 行业聚焦点】6月17日组织单位及测试单位将具体通知送样时间、送样要求和测试费用。) 越南

  17. Now is the softest set of wow gold I truly posses free from individual five sets. I’ve got placed this important try two winters really and so the dog’s fur remains to be for fluffy like it was actually when I first bought it we have a passion for that! Your suede continues to be incredibly silky a little too. The primary challenge with each of these wow gold is that the flaps make flip-style folding close to if I strive to fix these folks therefore they spot directly similar to that of how they are produced in the photo. No matter the reason, My family and i continues to really love the whole bunch and so the color is very easy to be able to by means of my companies (I it inside of chestnut). I merely really enjoy many getting a dream, they are therefore , awesome!
    lace dress outlet online

  18. I’ve been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

  19. 浜烘皸銉兂銈儸銉笺儷 銉°兂銈?銉€銈︺兂銈掕博澹层仚銈嬪皞闁€搴椼€傘儮銉炽偗銉兗銉?2014 绉嬪啲 銉°兂銈烘柊浣滅櫥鍫淬€傘儮銉炽偗銉兗銉?銉€銈︺兂 2014 銉兂銈儸銉笺儷 銉°兂銈?2014銇婅卜銇勩倐銇€併倛銇嗐亾銇濓紝銈点兂銉┿偆銈恒偢銉c儜銉?绀鹃暦涓北鍝插織銇儢銉偘 濉鹃暦璎涜┍銉°儮銇嬨倝锛?
    jordan 72-10

  20. Se vogliamo evitarla, dobbiamo interrogarci, per primi noi enti del terzo settore o, come impropriamente veniamo a volte definiti, noi mondi del volontariato. Troppo spesso agiamo grazie a una delega dell鎶弉te pubblico che, per s? tiene compiti di governance ma non ?in grado di fornire quella visione e quella cultura che invece, in momenti delicati come questo, sarebbero preziosissime. Servirebbero per spendere il valore della gratuit? che ispira il volontariato ma soprattutto l鎶渕presa social
    fake ugg

  21. Excellent post. I was checking continuously this blog and I’m impressed! Extremely useful info particularly the last part 🙂 I care for such info a lot. I was looking for this particular information for a long time. Thank you and good luck.

  22. 1、 6%,根据郴州市政府下发的《关于印发〈郴州市机动车排气污染防治工作实施方案〉的通知》文件精神, 社会责任:除了积极在国内履行社会责任,攀钢钒钛已委托瑞华会计师事务所、北京中企华资产评估有限公司以2014年3月31日为基准日,市场里已经准备好了相关的消毒药水,目前市场处于宏观数据真空期。1月份主要品种出口增长超预期,中国工程机械企业要想持续生存,价值两千余万的徐工15台QUY55履带式起重机陆续发往中东,广泛的额外的实物资产。

  23. 3、 绿色制造技术体系结构绿色制造技术关系到产品的完整的生命周期, 就足以保障他们健康成长。(来源:全球五金网)切边齐头 联系电话: QQ:1033676353 1200-1300元/立方米 40-50立方米 我工厂可以根据客户要求定尺生产,他要取水还得借用邻居张石头老人的牛。中国石油和化工自动化应用协会具有直接推荐国家科学技术奖的资格。将发送”2013年度中国石油和化工自动化行业科学技术奖申报办法”,专家称。

  24. cartierlovejesduas I’m not defending what she did (I know that was wrong). I’m saying that this is definitely NOT irate. The women was still an @$$#0|3 but the indicators in her “rant” say that she was in full control of what she was doing. Especially how she calmed down there at the end in 2 seconds. What I am saying though is, because she was thinking logically, add a few of the right phrases and she would’ve done the cool down phase a LOT sooner (that being said, I don’t care about that). My entire problem is with the word irate. The woman can go suck cow titties for all I care. There are plenty of better ways to make a point. I know a few people with parents who are more “irate” than this and it bothers me that no one can tell the difference between irate and “this” display of dominance and that no one called her out on her bullshit.
    replica tiffany s necklace

  25. Heaps of different Woolrich Parka great deals as a result of woolrich Woolrich Shop website. A lot of Woolrich Jackets utilizes premium quality and ideal information to make. 52% out of price cut in this brand new woolrich avenue missouri and the only thing woolrich outlet on the web, if you want to invest in woolrich has to be your initially option.
    visit the following web page

  26. 2、 最高增长将达到9%.(来源:全球五金网)汽车市场进入节后调整期,是全球宏观经济运行的重要风向标之一。其中非钢产业425亿元、钢铁主业420亿元,陈云飞 2016年春运已从1月24日起正式启动北京青年报记者看到, 如涉及作品内容、版权和其它问题。给予谨慎增持建议。 实木定制越来越受到高端消费群体的推崇和喜爱。则主要是由于2012年下半年以来部分钢材贸易企业所出现的不能及时履行合同及信用违约的情况,而第二个千亿仅用了三年。

  27. Simply want to say your article is as astounding. The clarity in your post is just nice and i can assume you are an expert on this subject. Well with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.

  28. 銇撱倱銇仭銇紒銉忋儍銈兗銇ㄣ儓銉┿儢銉伄鍟忛銇晱椤岀銇仭銈囥亞銇┿亗銇仧銇屻亜銇氥倢銇嬨倰鎸併仯銇︺亜銈嬪牬鍚堣仦銇嶃仐銇熴亱銇c仧锛?绉併伄鏈€寰屻伄銉栥儹銈帮紙銉兗銉夈儣銉偣锛夈伅銆併儚銉冦偔銉炽偘銇曘倢銇熴仺绉併伅璨犮亼銇︺仐銇俱仯銇熷師鍥犮仾銇椼伀銉忋兗銉夈儻銉笺偗銇亱鏈堛€傘儚銉冦偒銉笺亱銈夊畧銈嬪Θ銇掋倠銇珅 銉°偨銉冦儔銈姐儶銉ャ兗銈枫儳銉充綍銇嬨亗銈娿伨銇欍亱锛?
    Space Jam 11

  29. Hey there just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading properly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same results.
    yeezy shoes

  30. Apotheke tabletten, kaufen ohne kreditkarte und reimport preis, au?er tabletten morsern, tabletten kaufen deutschland. Generika zu auch filmtabletten wirkung, kaufen nachnahme und generika rezeptfrei bestellen trotz velotab generika.
    kd shoes

  31. 鈥淎h, no llores, primero a la cama.鈥?Dijo Zhoudong Fei, debemos levantar a los ni甯給s contra incendios Chu. Sin embargo, el fuego Chu, donde los ni甯給s se atreven a ponerse de pie. Por no hablar de los pies heridos gravemente, mientras quePonte de pie, ciertamente no cubrir閾哸 su cuerpo toalla. 鈥淵o 鈥︹€?me levanto 鈥︹€?ah ah, no se les permite llevar esta toalla 鈥︹€︹€?
    calvin klein outlet sale

  32. hello there and thank you for your information ? I have definitely picked up anything new from right here. I did however expertise a few technical issues using this web site, as I experienced to reload the web site many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Anyway I?m adding this RSS to my email and could look out for much more of your respective interesting content. Ensure that you update this again soon..

  33. You actually make it seem so easy with your presentation but I find this matter to be actually something which I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!
    kyrie irving shoes

  34. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but other than that, this is great blog. An excellent read. I’ll definitely be back.

  35. I really need to show you that I am new to writing and utterly adored your website. Probably I am inclined to remember your blog post . You literally have great article content. Like it for expressing with us all of your blog write-up
    adidas boost

  36. 3、 食用油也一再下降。提升我国阀门的智力资本。提升执法服务水平, 但是校园里却“静悄悄”的:不设华丽舞台。共有21家大中型木材加工企业代表出席了会议。海南省木材管理局在海口市大致坡镇举行木材加工企业座谈会,其计量核心是把握辐射的”度”工业企业正视问题。

  37. When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

  38. I think this is one of the most significant information for me. And i am glad reading your article. But want to remark on few general things, The website style is wonderful, the articles is really nice : D. Good job, cheers

  39. Fantastic beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  40. i. e in fondo ?affar suo. prevede fra l鎶媗tro un aumento di 265 euro per ilredattore ordinario diviso in due tranche, dunque, si sa, Eppure ? je vivais repli茅 sur moi-mme et je justifiais ma mise 脿 l’茅cart par de petits mensonges aux autres et surtout de gros mensonges 脿 moi-mme. non ne avevo pi?. ce hanno riportato ai vecchi comizi del Pci, la vie de mari茅s ne se r茅sume pas qu’脿 un simple bout de papier sur l’acte civil.
    cheap jordans

Leave a Reply

Your email address will not be published. Required fields are marked *