Fox Sports apuesta por lo audiovisual y despide a redactores

El departamento de deportes de 21st Century Fox Inc. está revisando sus operaciones online, suprimiendo personal de redacción para invertir en la producción de vídeo, más lucrativa.

Fox Sports eliminará cerca de 20 puestos de redacción y edición en Los Ángeles y los reemplazará con un número similar de empleos en producción, edición y promoción de videos. Los ejecutivos informaron al personal en reuniones el lunes después de esbozar la nueva estrategia en un memorando obtenido por Bloomberg. Se invitará a los empleados afectados a solicitar los nuevos puestos.

El propietario de Fox News y de la red de transmisión de Fox ha decidido que pagar a los redactores para cubrir eventos deportivos, escribir columnas o calificar la selección de jugadores de los equipos de la NBA es algo que le queda mejor a ESPN y a otras páginas deportivas centradas en noticias. Fox está optando por usar esos recursos para producir video online que complemente los programas en vivo, que se puede empaquetar para ventas de publicidad en la web y televisión, y tiene el potencial de volverse viral en las redes sociales.

Las empresas de medios de todo tipo están haciendo una transición de la palabra escrita al video.

Vice Media Inc. y BuzzFeed Inc. han recaudado millones de inversionistas en valuaciones que superan los 1,000 millones de dólares debido a su potencial en video, no en noticias escritas. Periódicos como The New York Times y editores de revistas como Conde Nast también están destinando más recursos al vídeo.

Los adultos estadounidenses vieron 67 minutos de vídeo online al día en 2016, según datos de eMarketer, en comparación con solo tres minutos en 2009. Las ventas de anuncios para vídeo digital crecieron 39% al año durante ese lapso.

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